LocalSquare

Changing the way people find information

LocalSquare is an artificial intelligence and machine learning powered platform for discovering businesses, events, real estate, jobs and everything that exists in your local area.
Our engineering team setup Artificial Intelligence technology on the platform powered by Cloud AI to give the end user precise recommendations when they search for information on the platform. Recommendations AI draws on that knowledge to deliver hyper-personalized recommendations that adapt in real time to customer behavior and product and pricing changes across all channels.

Seamless user experience

One of the main goals was to significantly improve user experience, and in doing so bring joy to vistors using the platform. That meant that we needed to fulfill all the needs of different user groups that were using the platform for different purposes. Through user research and interviews, we defined the pain points and needs for every role.

Some of the main principles in user experience improvement were:
  • significant simplification of the platform, based on user needs
  • building a more intuitive collaboration platform for different roles and participants
  • easier and more comprehensive data visualization and analysis
  • goals oriented platform for day to day usage
 
LocalSquare explore

Name of the game – speed

The website has a large number of key components and elements, so we needed to make sure they’re optimized for maximum performance. We built the entire website using Bootstrap, React, Vue JS and CSS preprocessing, as that enabled it to be lightweight and fast on all devices, as well as extremely scalable and easy to maintain.

“Verbosec understands what does or doesn’t make sense for website users, so it’s no surprise that a lot of our users praised the new platform’s intuitiveness and ease of use.” – Oarabile Mapogo (Verbosec Software Engineer)
LocalSquare dashboard

Results

After the launch of the new AI powered platform, LocalSquare experienced a surge in the number of platform users.

  • Unique users: 161 thousand – every month
  • Unique website sessions: 294 thousand
  • Average time on site: 1:21 minutes
Explore the full LocalSquare website on localsquare.net.
// Provided Services

Scope of work

Discovery
  • Platform concept
  • Project Planning
  • Production Planning
Strategy
  • Persona Development
  • Prototyping
  • User Experience
Quality Assurance
  • Usability Testing
  • Performance Testing
  • Functionality Testing
Design
  • Digital Identity
  • Visual Moodboards
  • UI Design
  • Interaction Design
Development
  • Front-end Development
  • Back-end Development