Expanding the way of growth

Zaini's Gadgets (aka Cell Corner) is a Botswana company that sells electronic gadgets to individuals and businesses. The brand is popular in the country, making it one of the leading sellers of electronics and mobile phones in Botswana.


Showcasing brand and products

They tasked us with imagining a digital space that is both an e-commerce store, as well as an area to showcase great creative content such as videos, images, written work, and podcasts.

Growing with Intention

The entire idea of the website revolves around Zaini’s Gadgets' goals of being true to their mission (of expanding revenue) and being true to their users by providing innovative and outstanding gadgets that empowers the pursuit of good communication and connecting you with your loved ones allowing you to create moments

Growing with Intention


Create a “people-centric” user experience focused on customers’ actual needs and wants.

Creating a

Create a process to accommodate the two dramatically different buyer personas (first-time buyers & experienced buyers).


Blast through the analysis paralysis endemic to the gadgets industry to connect the right customers to the right product,

Explore the complete Zaini's Gadgets e-commerce website on zainisgadgets.com